


Yina Goh on TikTok


Vanny on TikTok


yilingoh on TikTok


KiKi on TikTok


AngBorSG JJJ on TikTok


Fredyjays Maxx on TikTok


Sgcarparkgirl on TikTok


Urbanlionsg on TikTok


Karen Kwin on TikTok


๐ฒ๐๐๐'๐ ๐ด๐๐๐๐ on TikTok
According to a recent TikTok study, "67% of users say TikTok inspires them to shop even when theyโre not planning to." This highlights the powerful influence of live commerce in driving impulsive buying behavior.

Shopee, being the largest player in Southeast Asia, continues to grow its GMV and at the same time maintains its market share at about 48%.
TikTok Shop, after having almost quadrupled its GMV in 2023, is now at the same scale as Lazada and Tokopedia - the oldest players amongst the quartet. A merger with Tokopedia in Indonesia pits it against Shopee at a similar scale.